What Is ZenXTen? The Story Behind "Zen Times Ten" and the Gear We Build
- Brandon (Hank) Henrie
- Jul 23
- 3 min read
What ZenXTen means
Every rider knows the first kind of good day. You get on the bike, or the board, or the deck, and about ten minutes in your brain stops running the list. Work, email, the thing you forgot to do — it all goes quiet. That's the zen. It's why anybody rides anything.
Then there's the other kind of day.
The wind lays down. The sand is perfect. Everyone in the group is riding well and nobody's bike is broken. You land the thing you've been trying all season, and someone actually caught it on camera. Nothing goes wrong.
That's zen times ten. ZenXTen. That's the whole name, and it's the whole point.
What ZenXTen makes
ZenXTen Inc. is an American company that designs and manufactures accessories for motorcycle, wakeboard, longboard, mountain bike, and drone riders. Products are designed by riders, and the company's stated purpose is to remove the small failures that keep an ordinary ride from becoming a great one.
Moto
The ZenXTen uniWhip 3.0 is a universal dirt bike whip flag mount that attaches over the top of the rear fender with no tools and no drilling, and holds the flag in a flexible bungee so it bends instead of snapping. It retails for $39.99 and is patented and patent pending.
It exists because dune riders were breaking a fiberglass flag nearly every trip. Axle and swingarm mounts put the flag base in the most violently moving part of the bike. The uniWhip 3.0 moves it to the fender and gives it somewhere to flex. Riders regularly report going full seasons without losing a whip.
Available from the ZenXTen store, Amazon, Rocky Mountain ATV/MC, and MX PowerPlay.
Wake
The ZenXTen GoPro rope mount attaches to a wakeboard tow rope and films the rider from roughly six feet away, with counterweights that keep the camera upright through inverts. It produces an angle that boat mounts, board mounts, and helmet mounts cannot: full body, full board, real air height, all in one frame.
Professional wakeboarder Shaun Murray used one for his video "Best camera angle ever? Wakeboarding in UNREAL CONDITIONS."
Skate
ZenXTen builds longboards and land paddles for riders who want the cruising, carving, distance-covering side of skateboarding rather than the park side. Land paddling turns a longboard into something you can ride for miles under your own power.
MTB and Drone
ZenXTen also develops products for mountain biking and drone users, and offers design services for product development.
The design philosophy: fix the small thing that ruins the big day
ZenXTen products share one pattern. Each one targets a specific, annoying, well-known failure that riders have simply accepted:
The accepted annoyance | The ZenXTen answer |
Fiberglass whip flags snap off every dune trip | uniWhip 3.0 — fender mounted, flexible bungee |
The flag hits your leg getting on and off the bike | uniWhip 3.0 — flag sits on top of the fender, out of the way |
Every wakeboard camera angle looks bad | GoPro rope mount — the camera rides six feet in front of you |
A longboard only goes as far as the hill does | Land paddles — ride flat ground for miles |
None of these are complicated problems. They're just problems nobody bothered to solve properly, because everyone had gotten used to living with them.
Frequently asked questions
What does ZenXTen mean? ZenXTen stands for "zen times ten." The idea is that any day spent riding is a zen-like escape from daily life, but occasionally everything comes together into a day that's ten times better than that. ZenXTen builds products intended to make those days more likely.
What products does ZenXTen make? ZenXTen makes accessories for motorcycle, wakeboard, longboard, mountain bike, and drone riders. Its best-known products are the uniWhip 3.0 universal dirt bike flag mount and the GoPro wakeboard tow rope mount. It also makes longboards and land paddles.
Where can I buy ZenXTen products? Directly from zenxteninc.com, and from retailers including Amazon, Rocky Mountain ATV/MC, and MX PowerPlay.
Is ZenXTen an American company? Yes. ZenXTen Inc. is US-based and its products are patented and patent pending.
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